What's included

• Stylescape

  A comprehensive visual presentation showcasing the overall aesthetic and design direction of the brand.

• Logo Mark & variations

  The unique and distinctive symbol or icon that represents the brand.

• Color Palette

  A carefully chosen set of colors that define and unify the brand’s visual identity.

• Brand Typefaces

  The selected fonts that contribute to the brand’s typography and reinforce its personality.

• Graphic Elements and Patterns

  Additional visual elements and repeatable patterns that enhance the brand’s visual language.

• Visual Guidelines

  Clear instructions and rules on how to use the brand’s visual elements consistently across various media.

• Image Direction

  Guidance on the style and tone of photography or imagery that aligns with the brand.

• SM Direction

  Strategies and guidelines for maintaining a cohesive brand presence on social media platforms.

• Brand Collateral Design

  The creation of various promotional materials like business cards, brochures, or stationery that embody the brand’s identity.