
Branding & Identity design
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About this service
Summary
What's included
Stylescape
A comprehensive visual presentation showcasing the overall aesthetic and design direction of the brand.
Logo Mark & variations
The unique and distinctive symbol or icon that represents the brand.
Color Palette
A carefully chosen set of colors that define and unify the brand’s visual identity.
Brand Typefaces
The selected fonts that contribute to the brand’s typography and reinforce its personality.
Graphic Elements and Patterns
Additional visual elements and repeatable patterns that enhance the brand’s visual language.
Visual Guidelines
Clear instructions and rules on how to use the brand’s visual elements consistently across various media.
Image Direction
Guidance on the style and tone of photography or imagery that aligns with the brand.
SM Direction
Strategies and guidelines for maintaining a cohesive brand presence on social media platforms.
Brand Collateral Design
The creation of various promotional materials like business cards, brochures, or stationery that embody the brand’s identity.
Example projects
Skills and tools
Brand Design
Brand Strategist
Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma
Industries