What's included

• Setup Phase Deliverables

  Initial Consultation & Goal Setting Understand business objectives (e.g., lead generation, sales, brand awareness). Define campaign KPIs (e.g., CPC, ROAS, CTR). Audience Research & Targeting Plan Creation of customer personas. Competitor analysis. Identify custom audiences, lookalike audiences, and interest-based segments. Ad Account & Business Manager Setup Set up or audit Facebook Business Manager. Connect ad accounts, Facebook Page, and Pixel. Set user roles and permissions. Pixel Installation & Conversion Tracking Install and verify the Facebook Pixel. Configure standard events (e.g., Add to Cart, Purchase). Set up custom conversions (if needed). Campaign Strategy Development Campaign structure (e.g., funnel stages). Budget allocation. Bidding strategy. Creative Asset Planning Ad copywriting (headlines, primary text, CTAs). Visual direction (images, video, carousel, etc.).

• Launch & Management Phase Deliverables

  Campaign Creation & Launch Setup of ad campaigns, ad sets, and ads. A/B testing variations (audiences, creatives, copy). Schedule campaigns and define run dates. Daily/Weekly Monitoring Performance tracking. Budget pacing check. Ad delivery diagnostics. Optimization & Testing Pause underperforming ads. Adjust targeting, placements, or creative. Split testing new versions. Retargeting Setup Create retargeting campaigns based on website traffic or engagement. Dynamic product ads (if applicable). Reporting & Analytics Weekly or monthly performance reports. Custom dashboards (e.g., Google Data Studio). Insights and recommendations for improvement. Strategy Adjustments Ongoing strategy refinement based on performance data. Reallocation of budget across campaigns or platforms.