Professional Brand Design

Alex Bindon

(0)

Starting at

1,500

About this service

Summary

Branding Package

The branding package goes far beyond this visual – it's not just a design overhaul; it's a game-changer for your business! Beyond creating eye-catching visuals, I will be your partner in crafting a comprehensive marketing and branding strategy that speaks directly to your target audience. From logo design to colour palettes, Ill meticulously curate a cohesive brand identity that resonates with your values. But it doesn't stop there – I delve into the nitty-gritty of your business, understanding your unique selling points to create a brand that tells a compelling story. The benefits? Well, get ready for increased brand recognition, customer loyalty, and a significant boost to your bottom line. Elevate your business with a Branding Package that's more than skin deep – it's a strategic investment that transforms your identity into a powerful marketing tool!

*if you are looking for a less comprehensive brand package check out my, Visual Identity Package and Logo Package!

Stage 1 - Research 🔍

Stage one comprises of me getting to know all about your business and all of your wants, needs and design preferences for your logo. I then take that information and research to create a strategic brand positioning, understanding your competitors, industry and market audience.

Stage 2 - Ideation/Design 🎨

I then move on to ideation and design, starting on a sketch pad and forming my creativity into many different ideas. Once I've honed those ideas down, I start to digitise them and turn them into presentable logo and design forms.

Stage 3 - Revision/Polishing 🛠️

Once I have produced final concepts, I will present them to you and talk through them allowing you to choose what you do and don't like, after which I will revise your brand, transforming it untill you are 100% happy!

What's included

Logo: Primary, Secondary, Brand mark
The primary logo is the main graphic that represents your business and is used most often. The secondary is a simpler version of your primary logo, but still contains your business name. The Brand mark is the simplest form of your logo. Usually, a shape or symbol that helps people identify your brand.
Colour Palette
Colours play a huge role in branding, so it is important to choose correctly. We can use a completely new colour palette or your existing brand colours.
Typography
Primary and Secondary typography choices to fit your brands style!
Brand Icons
A collection of 5 illustrated icons to fit your brand.
Brand Pattern
A unique and eye catching pattern using elements of your logo or brand. Pattern are perfect for social media posts, advertisements or packaging!
Brand Positioning
Ever wondered if your business idea is a good one? Brand Positioning is a great way to uncover where your brand sits within the industry and what makes you special. Brand positioning helps will find gaps in the market, discover your target audience, collect inspiration, deep dive into your competition and identify how you are going to “sell” your brand in a new and unique way.
Brand Substance
The foundation of any business and brand, Brand Substance solidifies your Purpose, Mission and Vision. It also creates your Brand Values which guide you, your employees and your business decisions, keeping your branding cohesive.
Brand Guidelines
A tool you will use time and time again, Brand Guidelines presents your Visual Identity rules and guidelines. This document ensures you maintain a consistent and cohesive brand. Brand Guidelines are an important piece of your branding and will be used for the duration of your brand. It can be given to any designer to ensure any visuals stay on-brand.
2 Revisions
Includes up to 2 free extensive revisions of your after the initial design phase.