What's included

• Logo: Primary, Secondary, Brand mark

  The primary logo is the main graphic that represents your business and is used most often. The secondary is a simpler version of your primary logo, but still contains your business name. The Brand mark is the simplest form of your logo. Usually, a shape or symbol that helps people identify your brand.

• Colour Palette

  Colours play a huge role in branding, so it is important to choose correctly. We can use a completely new colour palette or your existing brand colours.

• Typography

  Primary and Secondary typography choices to fit your brands style!

• Brand Icons

  A collection of 5 illustrated icons to fit your brand.

• Brand Pattern

  A unique and eye catching pattern using elements of your logo or brand. Pattern are perfect for social media posts, advertisements or packaging!

• Brand Positioning

  Ever wondered if your business idea is a good one? Brand Positioning is a great way to uncover where your brand sits within the industry and what makes you special. Brand positioning helps will find gaps in the market, discover your target audience, collect inspiration, deep dive into your competition and identify how you are going to “sell” your brand in a new and unique way.

• Brand Substance

  The foundation of any business and brand, Brand Substance solidifies your Purpose, Mission and Vision. It also creates your Brand Values which guide you, your employees and your business decisions, keeping your branding cohesive.

• Brand Guidelines

  A tool you will use time and time again, Brand Guidelines presents your Visual Identity rules and guidelines. This document ensures you maintain a consistent and cohesive brand. Brand Guidelines are an important piece of your branding and will be used for the duration of your brand. It can be given to any designer to ensure any visuals stay on-brand.

• 2 Revisions

  Includes up to 2 free extensive revisions of your after the initial design phase.