Digital Product Design

Gabriel Zuleta

Starting at

/hr

About this service

Summary

I design seamless, user-centered experiences that align with your business goals and engage your audience. From user research to wireframes and interactive prototypes, I focus on creating intuitive and functional designs. My detail-oriented approach ensures every interaction is purposeful, delivering products that are both user-friendly and impactful.

Process

I follow a user-centered and detail-oriented process to turn ideas into impactful digital products. I start by deeply understanding your business goals and user needs through research. Then, I create intuitive user flows and wireframes to map out the product experience. I build prototypes to test functionality and refine designs, followed by crafting interactive designs with animations and transitions that enhance user engagement. Once the visuals are polished, I ensure a smooth handoff to developers with organized files and clear documentation. After launch, I stay involved to support and optimize the product based on user feedback for long-term success.

FAQs

What services do you offer in Digital Product Design?
I offer end-to-end digital product design services, including user research, user flows, wireframes, prototyping, interactive design (animations and transitions), high-fidelity UI design, design system creation, developer handoff, and post-launch optimization.
What is your design process like?
My process is user-centered and detail-oriented. I begin with research to understand your goals and audience, followed by wireframing, prototyping, and interactive design. Once the design is finalized, I ensure a smooth developer handoff and provide post-launch support.
How do you ensure the designs align with my brand?
I carefully study your brand guidelines and business goals to create designs that reflect your brand identity. I also collaborate with you throughout the process to ensure the designs align perfectly with your vision.
What tools do you use for design and collaboration?
I primarily use Figma for design, prototyping, and collaboration. I also work with tools like Adobe Creative Suite and other industry-standard platforms depending on project needs.
How involved will I be during the design process?
I believe in transparent and collaborative work. I’ll keep you updated at every phase and involve you in feedback sessions to ensure the design meets your expectations.
Do you offer revisions?
Yes! I include rounds of revisions at each phase to make sure the final product aligns with your vision and goals.
How do you handle developer handoffs?
I provide organized, developer-ready files with clear specifications and interactive prototypes. I also offer support during development to ensure the design is implemented accurately.
Can you work with tight deadlines?
Yes! I can adapt to tight deadlines while maintaining high-quality work. Let’s discuss your timeline and prioritize tasks to meet your goals.
Do you design for both web and mobile platforms?
Absolutely! I design responsive and user-friendly products for web, mobile apps (iOS and Android), and tablets, ensuring a seamless user experience across all devices.
How do we get started?
Simply reach out to me with your project details, and we’ll schedule a discovery call to discuss your goals and how I can help bring your product to life!

What's included

Discovery & Research
This phase focuses on understanding the product vision, business goals, target audience, and market landscape. It involves stakeholder interviews, competitor analysis, and user research to build a solid foundation for the design process.
Strategy & Planning
Based on research insights, this phase defines the product strategy, features, and user experience goals. It includes creating user personas, user stories, and customer journey maps to guide the design direction.
Information Architecture & User Flows
The product’s structure is organized through sitemaps and user flows, ensuring intuitive navigation and seamless user journeys.
Wireframing
Low- to high-fidelity wireframes are developed to establish the layout, content hierarchy, and core functionality, serving as the blueprint for the product.
Prototyping
Interactive prototypes are created to simulate product flow and user interactions. This phase focuses on usability testing and gathering feedback to validate functionality.
Visual Design
High-fidelity UI designs are developed, applying brand identity, visual styles, and scalable design systems to ensure a cohesive and engaging product interface.
Interactive Design
This phase defines the product’s final behavior, focusing on micro-interactions, animations, and transitions. It ensures a smooth, engaging, and responsive user experience across devices.
User Testing & Validation
Designs and prototypes are tested with users to identify pain points and refine the experience based on real feedback, ensuring the product meets user needs and expectations.
Developer Handoff
Organized design files, interactive prototypes, and detailed documentation are delivered to the development team for accurate implementation and seamless collaboration.
Launch Support
Ongoing design support is provided during development and launch to ensure the final product aligns with the design vision and performs smoothly.