New Identity and Re-Branding

Andre Piti

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About this service

Summary

Data-driven and Creative Reshape of Your Brand and Products

A deep dive into the company's new objectives followed by the creation of a new Brand Identity, including product naming, claims, slogans, and body copy for different declinations and channels (website and digital campaigns, TV & Radio advertising, billboards, paper and analogue campaigns).

The right creative services and declinations will be chosen depending on the goals and strategy we decide to adopt, while further consultancy, service providers and business contacts may be offered if found useful.

What's included

In-Depth Brand Analysis & Brief
A profound review to reveal where your firm or company is at, and where you would want it to be. This step includes establishing targets, channels and KPIs.
Products/Services
A summary of the pivot products or services that make or will make the company successful.
Naming and Claims
Naming or re-naming products or services (and sometimes even the brand itself) and linking them to striking claims and slogans.
Copywriting
Impactful copy needed for the declinations established in the first phase.

Skills and tools

Brand Strategist

Copywriter

Creative Director