What's included

• Client Discovery & Mood boards

  Start by gathering comprehensive information about the client's business, including their mission, values, target audience, and competitors. Understanding their unique selling points and market positioning is crucial. Conduct research into the client's industry, market trends, and competitors' branding to identify opportunities for differentiation. Collect visual references that resonate with the client's brand identity and desired aesthetic. Create mood boards based on this client discovery for collaboration.

• Logo

  Begin by designing a logo that serves as the cornerstone of the brand identity. This involves sketching, conceptualizing, and refining logo concepts until a final design is chosen. Ensure the logo is versatile, scalable, and memorable.

• Brand Standards

  Compile all elements of the brand kit into comprehensive guidelines and documentation for easy reference and consistent application. This includes specifications for logo usage, color codes, typography guidelines, and rules for using design assets. Clear guidelines help ensure brand consistency across various touch points and communications. Brand Standards include: - Logo system - Color standards - Photography standards - Typography standards - Iconography standards - various brand elements Final deliverables include: - Logo and files (.svg .eps .png .jpg white, full color, single color) - Pdf of brand standards