What's included

• Logo Variations

  Provide different versions of the logo, including full color, grayscale, black and white, and possibly reversed versions for use on light and dark backgrounds.

• Color Palette

  Include the primary brand colors along with any secondary or accent colors. Specify color codes in various formats (RGB, CMYK, HEX) for both print and digital applications.

• Typography / Fonts

  Provide information about the fonts used in the brand identity, including primary and secondary typefaces, font weights, and styles. Specify usage guidelines for headings, body text, and other typographic elements.

• Imagery Guidelines

  Define the style of imagery that aligns with the brand, including preferred photography or illustration styles, image treatments, compositions, and themes.

• Brand Assets

  Include high-resolution files of the logo in vector format (e.g., EPS, SVG) for scalability and versatility. Also, provide any other graphic elements, patterns, icons, or illustrations that are part of the brand identity.

• Stationery Templates

  Design templates for business cards, letterheads, envelopes, and other stationery items with the brand's visual elements incorporated. These templates make it easy for employees to create branded documents and materials.

• Usage Example

  Include examples of how the brand elements should be applied in different contexts, such as advertisements, packaging, signage, and digital interfaces. These examples serve as references for proper brand implementation.