For new brands, or for businesses whose website, ads and social posts no longer look like the same company. I work out the positioning and visual direction, then design the logo, colour, type and image rules, plus guidelines that show how to use them on a website, in ads, on packaging and in video. If parts of your current brand still work, I keep them and fix what's inconsistent.

When a launch or campaign has several pieces that need to work together, I can stay on as creative director and review each piece so it all stays consistent.

Scope and price are agreed in a written proposal before any work starts.