What's included

• For PPC, I will:

  • Build, launch, and scale all of your campaigns with the goal of testing and increasing clicks and conversions while driving down costs • Grow spending and ROAS day over month by testing keywords, targeting, audiences, and ads across multiple verticals and accounts. Testing small/efficient but scaling quickly. • Work with product leads to define KPI and define conversion points to hit campaign goals • Take ownership over what tools/reporting/automation/tools you need to make your job and our campaigns more efficient by constantly researching and testing what works vs. what does not • Love understanding the full marketing cycle - not just the initial impressions/clicks but optimizing to maximize the customer lifetime value • Be excited about mobile and voice search and drive collaboration/ strategy on how to gain long-tail search terms •Expert knowledge of Zapier, WebinarJam, EverWebinar, Clickfunnels, Active Campaign, Hyros, Infusionsoft/ Keap, Kajabi, Hubspot.
 • Build Email List/CampaignCampaign Development at MailChimp/ActiveCampaign/Ontraport/Pipedrive/Infusionsoft/Hubspot • Build a Facebook Custom audience from the Email list