The Plus Up Package | Strategy And Audit OR Analytics
Starting at
$
215
About this service
Summary
Bundle my services together and save money! This package includes a Social Media Strategy Playbook paired with either an audit or analytics. The audit includes a 30-day look at both your owned social media accounts and those of your top competitor. The analytics includes a 30-day analysis of your organic social media performance. The choice is yours!
Process
We will kick things off with the audits and analytics. After discussing findings and recommendations during a 1-hour consult, I will get to work on your Social Media Strategy Playbook. Once complete, we will jump on the phone again to walk through my recommendations and make sure you feel comfortable and ready to use your new playbook.
See all that's included in each deliverable:
Social Media Strategy Playbook
1 hour consult before I dive in
1 hour consult to discuss recommendations
Your “why” for being on social media
Content Pillars
Brand tone of voice
Key platforms and posting cadences
Content examples
Community engagement/ response guidance
Paid social recommendations can be added for an additional cost
Once a playbook has been made, it can be refreshed at a discounted rate
Audit
Active platforms and posting cadence
Content themes
Image/ video types
Public-facing engagement
Analytics
1-hour consult to discuss findings and recommendations
Total impressions and engagements
Overall engagement rate and engagement rate by content theme and type
Click through rate as applicable
Total video views as applicable
Insights on content performance by theme and type
Relevant comment themes as applicable
Optional Add-Ons (additional cost)
Upgrade to a 90-day audit and analysis
Add paid social recommendations to your playbook
Add additional competitors and/or industry insights to your audit
What's included
Social Media Strategy Playbook
A comprehensive guide to how you should approach social media customized to your business and goals. Let’s outline the best strategies for you to post with a purpose.
Audit OR Analysis
Choose one of the below. to go with your Social Media Strategy Playbook: - Audit: A 30-day look into your social media presence and that of your top competitor - Analytics: A 30-day detailed report of social media performance
Example projects
Duration
4 weeks
Skills and tools
Social Media Manager
Social Media Marketer
Social Media Strategist
TikTok
X
Industries
Social Media
Social Media
Social Media