1️⃣ PROCESS OF THE PROJECT

🧠 Phase 1 (Branding & Strategy)

• Research and investigation of the whole universe around the brand. This involves not only researching everything about the brand and its competitors but also, if possible, talking to the client and understanding what their objectives are and what they are looking for.

• Creation of a clear strategy for the brand where we try to identify and define it's purpose, mission and vision.

• Definition of what is the best visual direction to follow for the brand both from a strategic and creative point of view.

✨ Phase 2 (Visual Identity)

• Based on the strategy and values defined It's developed the artistic direction by creating a set of moodboards that explain the visual direction of the project.

• Development and design of the different visual elements of the brand and how they work together, it's visual identity system.

2️⃣ DELIVERABLES

Visual Identity System Package

All the visual elements that make up the brand. This includes: • Logotype and Symbol • Color Palette • Typographical Hierarchy • Illustration and Iconography Style • Imagery Style

Brand Book

A brand book that explains how the visual elements should be applied and how they work with each other to create the whole universe of the brand. This can be seen as the heart of the brand, where everything about it and how it should communicate from now on is explained, not only visually but also how the brand should talk with it's audience.

Social Media Template Package

A set of social media templates that can be easily changed and used to create future brand social media content. This includes content for: • Instagram and Facebook Posts • Instagram and Facebook Stories • Profile Pictures • Banner Pictures • Highlights Pictures

Stationary (or similar)

A set of brand assets that can be used in the future. Depending on your need it will be created Email Signature, Template Documents, Business Cards, (etc...)