Brand Identity Design Package

Pro

Yinka Awe

Starting at

2,000

About this service

Summary

Looking to establish your business with a strong foundation? The Brand Identity Package is perfect for new businesses seeking essential branding elements to grow until they’re ready for a more comprehensive brand strategy. Cohesive branding is key to building trust, and credibility, and standing out from competitors.

This package is ideal if you:

Are a start-up or small business

Are just getting started

Have a limited branding budget

Want a clean and modern brand identity

Process

Our Journey Together 👀

Initial Call Let’s connect for a conversation where I can learn about you and your brand, and you can learn more about me and my process. This call helps us decide if we’re the right fit for each other.

Customized Proposal I’ll craft and share a tailored proposal designed to meet the needs of your project.

Onboarding Once you’re ready to move forward, I’ll provide the onboarding documents, including a contract and deposit invoice, to get us officially started.

Brand Discovery Workshop We’ll dive deep into your brand during a scheduled workshop, where I’ll gather insights that will guide strategic design decisions throughout the process.

Brand Identity Design I’ll translate our discovery into a cohesive and strategic brand identity during this phase.

Presentation, Feedback & Revisions I’ll present a single refined concept in a PDF that outlines the design process and rationale. We’ll discuss your feedback during a follow-up call, and I’ll make any necessary revisions to align with your vision.

Offboarding & Brand Guidelines Finally, I’ll compile everything into a comprehensive brand guidelines document, empowering you to maintain consistency and cohesion across all touchpoints moving forward.

What's included

Discovery Consultation
Our first step together! This quick chat allows us to get to know each other better, clarify your goals, and establish a clear brand strategy to achieve them.
Logo Variations
Based on your needs, we can create multiple logo variations, such as: Primary logo Secondary logo Alternate logo Submark logo Iconmark logo The specific deliverables will be determined during the Discovery Call.
Color Palette
A curated palette featuring 6+ colors, strategically chosen to reflect your brand’s personality. Proper use of this palette ensures consistency and reinforces your brand identity across all materials.
Typography
Receive 2–3 thoughtfully paired typefaces. Extensive exploration ensures the selected fonts enhance your brand’s communication and maintain cohesion.
Application (Brand in Use)
See your brand elements in action with real-world applications to visualize how they come together cohesively.
Brand Guidelines Document
A comprehensive document detailing: Logo usage Color palette specifications Typography guidelines Photography direction This guide ensures consistency across all touchpoints of your brand.
Revisions
You’ll receive 3 rounds of revisions to ensure we get everything just right. While the goal is a “one and done,” revisions are part of the process when needed.
Optional Add-Ons
Need something extra? Let’s discuss this before starting, and we’ll add it to the project at an additional rate. Even after the project is completed, I’m here to support you—add-ons can always be invoiced separately.