Branding and logo design

Nana Okujava

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About this service

Summary

Project Brief: The first phase is to receive a detailed project brief from the client. The project brief should include the client's goals, target audience, style preferences, and any other relevant details. This will help me understand the scope of the project and what the client is looking for in the final illustration.
Inspiration: It's helpful for the client to provide any inspiration or references they have for the project. This could include images, colors, styles, or other visual elements that the client likes or wants to avoid. This will give me a better understanding of the client's aesthetic preferences and help ensure that the final illustration meets their expectations.
Feedback: Throughout the illustration process, it's important to receive regular feedback from the client. This allows us to make adjustments and ensure that the illustration is meeting the client's needs and expectations. It's important to establish a clear communication channel to ensure timely feedback and avoid any misunderstandings.
Final Approval: Once the illustration is complete, it's important to receive final approval from the client before delivering the final files. This ensures that the client is satisfied with the final product and that all project goals have been met.

What's included

  • Branding and logo design

    This involves designing a visual identity for a company or organization, which may include a logo, typography, color scheme, and other design elements that reflect the brand's values and personality.

  • concepts

    you'll be provided with multiple concepts to choose from before finalizing the design. This can help ensure that the final product meets your needs and preferences.

  • style guide

    you'll be provided with a style guide that outlines the preferred style and color palette. This can help ensure consistency and coherence across all applications.

  • mockups

    to demonstrate how the logo or design will look on items such as business cards, stationery, product packaging, apparel, signage, and digital platforms.

  • File formats

    Final design files in various formats depending on the intended use, such as vector files for print or raster files for web use.

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

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