I will create premium branding for your fashion brand. by Pratik Gupta

I will create premium branding for your fashion brand.

Pratik Gupta

Starting at

1,850

About this service

Summary

A premium brand identity design service for a fashion and lifestyle brand is a comprehensive process that involves creating a unique visual identity that reflects the brand's values, personality, and positioning. The aim is to create a strong and memorable brand that resonates with the target audience and sets the brand apart from its competitors.

The process usually starts with a discovery phase, where the designer conducts research on the brand's history, competitors, target audience, and industry trends. This information is used to create a brand identity brief that outlines the goals, objectives, and key messaging for the brand.

The next step is the design phase, where the designer creates a brand strategy that includes a visual identity system, such as a logo, typography, color palette, and imagery. The visual identity should be consistent across all touchpoints, including packaging, stationery, website design, and social media assets.

The designer will also create brand guidelines that outline the rules and specifications for using the brand's visual elements. This ensures that the brand is consistently applied across all touchpoints and helps to maintain a strong and cohesive brand identity.

In addition to the design work, a premium brand identity design service may also include ongoing support and maintenance to ensure that the brand identity is maintained and updated as needed. This could include designing marketing materials, creating social media content, and providing guidance on how to use the brand identity effectively.

Overall, a premium brand identity design service for a fashion and lifestyle brand is a collaborative process that involves close collaboration between the designer and the brand to create a unique and powerful visual identity that resonates with the target audience and helps to establish the brand as a leader in the industry.

What's included

Brand identity brief
A detailed document that outlines the brand's goals, values, personality, target audience, and key messaging.
Brand strategy
A comprehensive plan that outlines the brand's positioning, differentiation, messaging, and visual identity.
Brand mood board
A visual collage that communicates the brand's aesthetic, tone, and style.
Logo design
For the primary visual element of the brand, I'll design a logo system comprising the primary, secondary, and typographic logos– designed to be recognizable, memorable, and reflective of the brand's values and personality.
Brand color palette
A carefully selected color palette that complements the brand's aesthetic and can be used across all brand touchpoints.
Typography
Identifying the typography that reflects the brand's personality and can be used consistently across all brand communications. This would include primary and secondary typefaces for branded communication.
Brand guidelines
A document that outlines the rules and specifications for using the brand's visual elements, including logo usage, color palette, typography, and imagery.
Stationery design
This includes business cards, letterheads, envelopes, and other stationary items that will help to create a cohesive brand image.
Packaging design
Creating packaging design that is visually appealing and consistent with the brand's aesthetic.
Website design
Creating an aesthetic and functional Shopify website– Developing a visually appealing and easy to navigate site, with a focus on showcasing the brand's products and values.
Social media design
Creating social media feed design inclusive of aesthic and impactful posts, reels and carousels that are consistent with the brand's visual tone and can be used across all social platforms.
Brand launch materials
These materials could include a press kit, launch event collateral, and other materials to promote the brand's launch.
Ongoing brand support
Once the brand identity is established, if needed I would provide ongoing support to ensure the brand is consistently applied across all touchpoints.