What's included

• Visual Identity

  The deliverables of a visual identity design that you can expect at the end of the project are: Logo Design: Primary Logo, Secondary Logo and Submark. Includes variations for different uses (full colour, black and white, workmark, logomark). Colour Palette: A defined set of colours used consistently across all brand materials. Includes colour specifications (CMYK, RGB, HEX). Brand Typography: The selection of typefaces and their usage guidelines. This includes primary and secondary fonts and font pairing guidelines. Brand Guidelines/Style Guide: A document outlining how to use the visual identity elements correctly. It includes rules for logo usage, colour specifications, typography, and other design elements to maintain consistency.