Strategic Brand Identity Development & Visual Systems

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About this service

Summary

BRAND IDENTITY DESIGN
Transform your business with a distinctive brand identity crafted through a proven strategic process.
From deep market analysis to comprehensive visual systems, we:
Create lasting brand foundations that resonate with your audience
Ensure practical implementation across all touchpoints
Combine South American creativity with European functionality

What sets us apart: Our unique blend of strategic thinking and cross-cultural design perspective, delivering brand systems that are both innovative and functional.

Process

1. Discovery & Research
We start by understanding your business goals and analyzing your market landscape to identify key opportunities.
2. Strategy Development
Your brand's unique position, voice, and messaging are crafted to resonate with your target audience.
3. Visual Identity Design
We bring your brand to life through:
Custom logo design
Color palette selection
Typography system
Imagery guidelines
4. Brand Guidelines
A comprehensive manual ensuring your brand remains consistent across all applications.
5. Applications & Launch
We deliver ready-to-use:
Business collateral
Digital templates
Social media assets

FAQs

  • How long does a typical branding project take?

    Most brand identity projects take 8-12 weeks from start to finish. Complex projects might need more time. We'll give you a specific timeline after understanding your needs.

  • Do you work with clients outside of Berlin?

    Yes, we work with clients globally. While we're based in Berlin, we've developed efficient remote collaboration methods that work across time zones.

  • What's your design process like?

    We start by understanding your goals and challenges, develop concepts based on research, refine with your feedback, and deliver a complete system you can actually use. Every step is collaborative and transparent.

  • What's included in a brand identity package?

    Our standard package includes logo design, color system, typography, brand guidelines, and basic templates. We can adjust the deliverables based on your specific needs and how your brand will be used.

  • Can you maintain our brand after the initial project?

    Yes. Many clients choose to work with us long-term. We can help with everything from small design updates to complete campaign rollouts. Think of us as your design partners, not just project vendors.

What's included

  • Brand Brief + Market Analysis

    Deep dive into your business goals and market landscape to identify opportunities and challenges.

  • Brand Strategy & Positioning

    Clear articulation of your unique market position, voice, and key messages that resonate with your audience.

  • Visual Identity System

    Complete design package including custom logo, color palette, typography, and imagery guidelines that bring your brand to life.

  • Brand Guidelines Manual

    Comprehensive documentation ensuring consistent brand application across all touchpoints.

  • Brand Applications Package

    Essential brand touchpoints including business cards, letterheads, and social media templates ready for immediate use.


Skills and tools

Brand Designer

Brand Strategist

Visual System Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Blender

Figma

Industries

Real Estate
Video Games