- Marty Neumeier

So, to begin, what exactly do we mean by brand? Your brand is much more than just your logo, website, and product. These are simply the visible components of the iceberg; without the massive chunk beneath the surface, it would not exist.

The concept of a brand is intangible. It's the emotion you have when you think about a product, a service, or an organization. And trust is established when the user resonates with your brand. And it's consistency that helps you keep that trust.

In order to build our brand, we should first discover our brand personality, understand our target users, establish our brand goals, and only then we can design our brand identity. The best thing is that you get to be a part of the adventure from start to finish.

• Exploring the brand personality
• Conducting market research
• Discovering target user/customer
• Developing user persona
• Identifying and setting brand goals
• Designing style scapes
• Conceptualizing the brand identity
• Developing the Brand Identity system