What's included

• Initial Consultation:

  The first step is meeting to talk about your business's vision, difficulties, and branding objectives. That way, I can better customize my services to meet your needs.

• Fundamental Elements:

  We'll define your core brand pillars to convey a consistent and attractive brand image, boost your reputation, and communicate your company's goals internally. We'll cover Purpose, Perception, Personality, Positioning, and Promotion, and provide strategic implementation guidelines for each.

• Voice and Tone:

  Unlock the power of your brand's voice and tone with specific keywords carefully researched to elevate your writing. Save time and effortlessly infuse your copy with your brand's essence. These keywords will guide your website copy, blog posts, LinkedIn content, and emails. Utilize the tone selection feature in editing programs like Grammarly, ChatGPT, and Copy.ai to seamlessly incorporate these keywords into your drafts.

• Color Scheme:

  We will provide a sophisticated, user-friendly, and carefully selected palette of brand colors for implementation across your website, product, and marketing materials. We rigorously evaluate the accessibility of the colors we recommend to ensure that your content effectively engages your entire audience. This comprehensive palette includes primary colors and their variants, secondary colors and their variants, neutral colors and their variants, as well as 2-3 accent colors. Furthermore, we offer three rounds of color edits to ensure the perfect selection.

• Typography:

  We'll use our expertise to choose accessible fonts that align with your brand from Google Fonts. This includes header, paragraph, and button/label fonts, and we offer three rounds of typography edits.

• Collection of Logos:

  "We work closely with you to design a variety of logos that effectively represent your brand. Our package includes a full-colour logo, neutral light, neutral dark, favicon, and combined emblem and wordmark. We offer SVG and PNG file formats and allow for three rounds of edits on logos."

• Final Delivery of Brand Kit:

  Once you're completely satisfied, we will compile and deliver a comprehensive brand book based on Notion. This digital document will include all the finalized deliverables, organized for easy access and reference.