What's included

• A full functional dashboard

  A looker studio dashboard that contains data connectors like GA4 / Google Ads & Google Search Console. A dashboard is always custom work* This dashboard integrates the following key data sources to provide a unified view: - Google Analytics 4 (GA4): Focuses on user behavior and on-site performance. Key Metrics: Sessions, Conversion Rate (by goal), and user demographics/technology breakdown. - Google Ads: Focuses on paid media performance and cost efficiency. Key Metrics: Cost, Impressions, Clicks, Click-Through Rate (CTR), and Return on Ad Spend (ROAS). - Google Search Console (GSC): Focuses on organic search visibility and demand. Key Metrics: Total Clicks, Total Impressions, Average Position, and top-performing Queries and Pages.

• Documentation

  Data Mapping Document - A table detailing every custom field, calculation, and blended data source used in the dashboard. Example: [Blended Metric Name] = GA4 Session Count + GSC Total Impressions. Data Connector Configuration - A step-by-step record of how each connector was set up and authenticated (which view, which account, etc.). Access & Sharing Matrix - A list of all stakeholders who have view/edit access to the dashboard and the underlying data sources.