Most of our tests involve running Facebook / Meta ads to test pain points, messaging, etc., and to run traffic to your landing page and funnel so to help us A/B test your landing page and funnel and to improve your conversion rate.
This testing usually costs about another $1,000 in ad spend money by the client.
Another great deliverable you get though are at least 1-3 tested and optimized growth ads that have really good CPCs and CTRs, as well as tested and effective marketing assets like messaging, images, and more that you can use to continue to run quality traffic to your optimized landing page (via FB ads and other ads), and that you can use in your blogs, social media posts, videos, and other marketing efforts.