Your End-to-End Landing Page Design

Victoria Tng

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About this service

Summary

The Landing Page Design service provides a complete design solution, including wireframes, high-fidelity mockups, and interactive prototypes.
It features access to Figma Dev Mode for smooth handoff and detailed design documentation for effective implementation.

Process

#1 - Stakeholder Meetings: Discuss project goals, target audience, and key performance indicators (KPIs).
#2 - Current Assets Review: Analyze existing landing pages or design materials to identify areas for improvement.
#3 - Define Objectives: Establish clear objectives for the landing page design, including desired outcomes and specific features.
#4 - Benchmark: Review competitor landing pages to gather insights and identify opportunities.
#5 - Content Strategy: Develop a content strategy and outline key messaging for the landing page.
#6 - Create Wireframes: Develop basic wireframes to outline the structure and layout of the landing page.
#7 - Review and Feedback: Share wireframes with stakeholders for feedback and make necessary revisions.
#8 - High-Fidelity Mockups: Design detailed mockups showcasing the visual elements, including colors, typography, and imagery.
#9 - Visual Asset Creation: Develop and refine visual assets like images, icons, and graphics.
#10 - Interactive Prototypes: Build clickable prototypes to demonstrate user interactions and flow.
#11 - Review & Feedback incorporation: Make revisions based on client feedback to refine the design.
#12 - Prepare Design Files: Organize and finalize all design files, including visual assets and specifications.
#13 - Access to Figma Dev Mode: Provide access to Figma Dev Mode for the development team, offering design files, assets, and code snippets for easier implementation.
#14 - Handoff Documentation: Deliver detailed handoff documentation, including design rationale and implementation instructions.
#16 - Support: Offer support during the development phase to address any design-related queries or issues.
Feedback from the client is gathered and incorporated at each step to ensure alignment with project goals and user needs.
While user research is not included, designs can be informed by existing insights or developed in collaboration with the client’s UX research team. Incorporation of these insights can be integrated into the process as needed.

What's included

  • Wireframes

    Initial layout sketches outlining the structure and elements of the landing page.

  • High-Fidelity Mockups

    Detailed visual designs showing the final look of the landing page.

  • Visual Assets

    All images, icons, and graphics used in the design.

  • Copywriting

    Drafts of the landing page text, including headlines, subheadings, body copy, and calls to action.

  • Interactive Prototypes

    Clickable prototypes demonstrating the user flow and interactions for the landing page, usually provided in Figma.

  • Revisions and Feedback

    Updated designs based on client feedback and revisions, ensuring the final design meets the client's requirements and preferences.

  • Access to Figma Dev Mode

    Access to Figma’s Dev Mode, providing the development team with design files, assets, and code snippets directly within Figma, facilitating easier handoff and implementation.

Skills and tools

UX Designer

UI Designer

Adobe XD

Figma

Sketch

Industries

Web3
SaaS

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