Crafting Brand Identity through Creative Design

Kamran Alam

Starting at

1,000

About this service

Summary

We offer a comprehensive set of steps to create an effective and cohesive brand identity for our clients. Here is a detailed overview of our process:

Step 1: Brand Discovery

The first step in our process is to conduct a thorough brand discovery process. This involves meeting with the client to discuss their brand goals, values, target audience, and competitive landscape. We also conduct research on the industry and target audience to gain a better understanding of the brand's market and competitors.

Deliverables:

Brand Discovery Brief

Competitive Analysis Report

Target Audience Persona(s)

Step 2: Brand Strategy

Using the information gathered during the brand discovery phase, we develop a brand strategy that outlines the brand's positioning, messaging, tone of voice, and key differentiators. We work closely with the client to ensure that the strategy aligns with their overall business goals and objectives.

Deliverables:

Brand Strategy Brief

Brand Messaging and Tone of Voice Guidelines

Step 3: Visual Identity Design

Once the brand strategy is finalized, we begin designing the visual identity. This includes creating a brand name (if necessary), logo, color palette, typography, and any other visual elements that will be used to represent the brand. We present multiple design options to the client and work with them to refine and finalize the chosen design.

Deliverables:

Brand Name (if applicable)

Logo

Color Palette

Typography

Visual Identity Guidelines

Step 4: Brand Collateral Design

With the visual identity in place, we begin designing brand collateral such as business cards, letterheads, envelopes, and other marketing materials that will be used to promote the brand. We ensure that all collateral is consistent with the brand's visual identity and messaging.

Deliverables:

Business Cards

Letterheads

Envelopes

Other Marketing Materials (as required)

Step 5: Brand Implementation

Once all design elements are finalized, we work with the client to implement the new brand across all touchpoints. This includes updating the website, social media channels, and any other marketing materials with the new visual identity and messaging.

Deliverables:

Website Design (if required)

Social Media Profiles

Marketing Collateral

Step 6: Brand Management

Finally, we provide ongoing support to the client to ensure that their brand remains consistent and effective over time. This includes monitoring the brand's performance and making any necessary updates or adjustments.

Deliverables:

Brand Management Plan

Ongoing Support and Maintenance

What's included

Brand Discovery
- Brand Discovery Brief - Competitive Analysis Report - Target Audience Persona(s)
Brand Strategy
- Brand Strategy Brief - Brand Messaging and Tone of Voice Guidelines
Visual Identity Design
- Logo Design - Color Palette - Typography - Visual Identity Guidelines
Brand Collateral Design
- Business Cards - Letterheads - Envelopes - Other Marketing Materials (as required)
Brand Implementation
- Website Design (if required) - Social Media Profiles - Marketing Collateral
Brand Management
- Brand Management Plan - Ongoing Support and Maintenance

Example projects

Photon Energy - Visual Identity & UI/UX

Dano Food (DeliBelge®) - Brand, Packaging, and Social Media

ACVA - Brand Identity Design

Recommendations

(5.0)

Hashir Khan • PHOTON ENERGY

Client • Mar 15, 2023

Recommended

Kamran Alam had been very phenomenal and professional during the whole job. He was very flexible and understanding with our requirements and showed full dedication. He being very creative and unique helped me get something which was out of the ordinary. He played a big role in helping me develop my brand. Ill recommend him to anyone who is looking for unique and creative work with no trust issues. Good luck!

Duration

1 Month

Skills and tools

Brand Designer

Packaging Designer

Web Designer