Is your digital product hard to use? Are your metrics not as good as you hoped? It could be something wrong with your Information Architecture.

Some of the problems caused by bad IA can be:

• Low conversion rates

• Low revenue

• Low user engagement

• Low customer satisfaction

• Low customer retention

• Busy customer support lines

• Growing technical/design debt

• Misaligned teams

The goal of Information architecture (IA) is to help users find information and complete tasks. It focuses on organizing, structuring, and labeling content effectively and sustainably, thus helping users understand where they are, what they’ve found, what’s around, and what to expect.

AI informs content strategy, user interface design, and interaction design by identifying word choice and playing significant a role in the prototyping of the product. It ensures smooth communication between the user and the product.

• 1h call to discuss the overall problems and challenges you face with your product

• Expert Review of your product's IA

• Advice and examples on how to fix potential usability issues

• Depending on the project it may include additional IA documentation like flowcharts or prototypes