Landing Page Design & Conversion OptimizationTheodore Ford Webb
The Problem with Most Landing Pages
❌ They look pretty but don't convert
❌ Same design for mobile and desktop (mobile gets 60%+ traffic)
❌ No clear call-to-action or too many options
❌ Missing social proof and trust signals
❌ Not optimized for your specific traffic source
The Solution: Conversion-Focused Landing Pages
Get landing pages designed with one goal: turn visitors into customers or leads. Every element has a purpose, every section drives toward conversion.
What's included
🎯 High-Converting Page Design
Above-the-fold optimization: Visitors know what you offer within 3 seconds
Clear value proposition: Why they should choose you over competitors
Strategic content flow: Attention → Interest → Desire → Action
Persuasive copywriting: Benefit-focused headlines and descriptions
Trust signal placement: Reviews, testimonials, security badges
Scarcity/urgency elements: Limited time offers, stock counters
📱 Mobile-First Optimization
Touch-friendly design: Buttons sized for thumbs, not mouse clicks
Fast loading: Compressed images, optimized code
Thumb-zone placement: Important buttons in easy-reach areas
Simplified mobile layout: Less clutter, bigger text
Mobile-specific features: Click-to-call, location services
Cross-device consistency: Same message, optimized experience
🔄 A/B Test Variations
2 complete page versions to test against each other
Key variations: Headlines, button colors, layouts, offers
Testing strategy: Which elements to test first for biggest impact
Winning elements guide: How to identify which version performs better
Statistical significance: When you have enough data to make decisions
📝 Lead Capture Optimization
Strategic form placement: Above fold + exit-intent options
Minimal friction: Only ask for essential information
Progressive profiling: Collect more data over time, not upfront
Compelling lead magnets: Free guides, discounts, exclusive content
Thank you page optimization: What happens after they convert
Email follow-up integration: Connect to your email platform
FAQs
Regular pages try to do everything - inform, entertain, provide options. Landing pages have ONE job: get visitors to take a specific action (buy, sign up, download). Every element is designed around that single goal, with fewer distractions and clearer calls-to-action.
Yes! The conversion principles work across all industries - e-commerce, services, SaaS, coaches, consultants, local businesses. The messaging changes, but the psychology of what makes people take action stays the same.
You'll need somewhere to host the page. We can work with your existing website, create standalone pages, or recommend simple hosting solutions. We provide all the files - you just need a place to put them online.
Perfect! We can redesign it from scratch or start with a conversion audit first (our $150 service) to identify specific problems, then create an optimized version.
Theodore's other services
Starting at$300
Duration6 days
Tags
Figma
UI Designer
UX Designer
Service provided by
Theodore Ford Webb Boston, USA
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- Followers
Landing Page Design & Conversion OptimizationTheodore Ford Webb
Starting at$300
Duration6 days
Tags
Figma
UI Designer
UX Designer
The Problem with Most Landing Pages
❌ They look pretty but don't convert
❌ Same design for mobile and desktop (mobile gets 60%+ traffic)
❌ No clear call-to-action or too many options
❌ Missing social proof and trust signals
❌ Not optimized for your specific traffic source
The Solution: Conversion-Focused Landing Pages
Get landing pages designed with one goal: turn visitors into customers or leads. Every element has a purpose, every section drives toward conversion.
What's included
🎯 High-Converting Page Design
Above-the-fold optimization: Visitors know what you offer within 3 seconds
Clear value proposition: Why they should choose you over competitors
Strategic content flow: Attention → Interest → Desire → Action
Persuasive copywriting: Benefit-focused headlines and descriptions
Trust signal placement: Reviews, testimonials, security badges
Scarcity/urgency elements: Limited time offers, stock counters
📱 Mobile-First Optimization
Touch-friendly design: Buttons sized for thumbs, not mouse clicks
Fast loading: Compressed images, optimized code
Thumb-zone placement: Important buttons in easy-reach areas
Simplified mobile layout: Less clutter, bigger text
Mobile-specific features: Click-to-call, location services
Cross-device consistency: Same message, optimized experience
🔄 A/B Test Variations
2 complete page versions to test against each other
Key variations: Headlines, button colors, layouts, offers
Testing strategy: Which elements to test first for biggest impact
Winning elements guide: How to identify which version performs better
Statistical significance: When you have enough data to make decisions
📝 Lead Capture Optimization
Strategic form placement: Above fold + exit-intent options
Minimal friction: Only ask for essential information
Progressive profiling: Collect more data over time, not upfront
Compelling lead magnets: Free guides, discounts, exclusive content
Thank you page optimization: What happens after they convert
Email follow-up integration: Connect to your email platform
FAQs
Regular pages try to do everything - inform, entertain, provide options. Landing pages have ONE job: get visitors to take a specific action (buy, sign up, download). Every element is designed around that single goal, with fewer distractions and clearer calls-to-action.
Yes! The conversion principles work across all industries - e-commerce, services, SaaS, coaches, consultants, local businesses. The messaging changes, but the psychology of what makes people take action stays the same.
You'll need somewhere to host the page. We can work with your existing website, create standalone pages, or recommend simple hosting solutions. We provide all the files - you just need a place to put them online.
Perfect! We can redesign it from scratch or start with a conversion audit first (our $150 service) to identify specific problems, then create an optimized version.
Theodore's other services
$300