Here are the typical deliverables you can expect at the end of a copywriting project for an ad: Written Content: 1. Ad headline options (3-5) 2. Ad body copy (variations for different ad formats) 3. Call-to-Action (CTA) options 4. Tagline or slogan (if applicable) 5. Supporting content (e.g., social media posts, email marketing copy) Visual Guidance: 1. Ad layout and design concept (optional) 2. Image or video script recommendations 3. Style guide for typography, color palette, and tone Additional Assets: 1. Keyword research report 2. Target audience analysis 3. Competitor analysis 4. Tone and voice guidelines 5. Brand messaging framework (if applicable) Final Files: 1. Microsoft Word or Google Doc file containing the ad copy 2. PDF version of the ad copy for easy sharing 3. Any additional assets or research documents *** Optional Deliverables: 1. Social media content calendar 2. Email marketing campaign outline 3. Landing page copy and design concept 4. Video or audio script for voiceover or audio ad Project Documentation: 1. Project brief and objectives summary 2. Revision history and feedback documentation 3. Final project report and recommendations The specific deliverables may vary depending on the project scope, client requirements, and copywriter's services.