What's included

• Discovery Consultation

  An important first step to our project! Let's have a quick chat so we can meet each other and learn about each other a bit more. I'll nail down your goals, how to achieve said goals, and your brand strategy.

• Brand Strategy Workshop

  Join in for a 2.5-hour virtual brand strategy workshop where we'll use a digital whiteboard to uncover the true essence, personality, and purpose of your brand. This workshop will help you understand why your brand exists and how it can make a positive impact! Our clients have gained clarity and a better understanding of their brand identity after this workshop. It's a great opportunity to share all your thoughts and ideas, and I'll provide you with a summary after the workshop of our unbiased thoughts.

• Logo Variations

  I will provide several logo variations for your brand, including a primary logo, a secondary logo, and an iconmark logo. The number of variations may vary depending on your project. If you require more than three variations, just let me know!

• Typography Pairing

  Typography pairing should not be random; it's strategically selected to match your brand visuals. This will involve choosing a pair of two typefaces. Please note that these are suggestions, not requirements. As the client, you are responsible for purchasing fonts. However, I always try to find free commercial fonts first.

• Color Palette

  The whole feel, aesthetic, and mood of your brand can easily be represented by colors alone. A curated color palette that exudes your brand will be created for you! Typically, I curate between 3-5 colors, but no more than 7.

• Brand Pattern(s)

  A brand pattern can be essential to a business because it helps reinforce brand recognition and identity across all touchpoints. By incorporating a unique and recognizable pattern into branding materials, businesses can create a strong visual connection with their audience and differentiate themselves from competitors.

• Custom Icons

  Custom brand icons are unique and original graphic elements designed specifically to represent a brand or company.

• Business Card Design(s)

  Having a killer business card design can help your brand stand out from the crowd and be remembered long after you've parted ways with someone. It's like leaving a little piece of your brand behind that people can keep in their pocket or wallet and pull out whenever they need your services or products. This is designed on Canva so you will have an editable version to update at your convenience!

• Canva Social Media Post Templates

  Social media templates can be useful for a brand because they provide a consistent and professional look and feel across all social media platforms, saving time and effort in creating new content. They also allow for easy customization and branding, ensuring that the brand's message is clear and cohesive.

• 3 Revisions

  I aim for one and done, but we all know that it can't always be like that.

• Brand Guidelines (or Style Guide)

  A brand style guide is a document that outlines the guidelines and specifications for a brand's visual identity, including its logo, typography, color palette, and other design elements. It serves as a reference for anyone creating branded materials, ensuring consistency and coherence across all marketing and communication channels.

• Supporting Graphics

  This can be anything as simple as the lines you put under words to emphasize something in your call to action to random little doodles to be added to your pattern.