Target Audience Definition

Detailed report outlining your ideal customer profile, demographics, interests, and online behavior.

Campaign Goals and Objectives

Clearly defined goals for the campaign, aligned with your client's overall marketing objectives (e.g., brand awareness, website traffic, lead generation, sales).

Competitive Analysis

Overview of your client's competitors' paid social media activity, including strengths, weaknesses, and potential opportunities.

Creative Development

A collection of engaging ad creatives (images, videos, copy) optimized for each platform and target audience. Landing Page Optimization: Recommendations and potential revisions for your landing page(s) to ensure a seamless user experience and maximize conversions.

Campaign Budget Allocation

Proposed budget distribution for each platform and ad set, based on target audience and campaign goals.

Campaign Measurement and Tracking Setup

Integration of tracking pixels and conversion metrics for accurate campaign performance measurement.