The Brand Essential by Elsa Toussaint

The Brand Essential by Elsa ToussaintThe Brand Essential by Elsa Toussaint

Brand identities are the unique look and feel of your business, including visual and conceptual elements such as logos, colors, typography, and design styles. Together, these elements form a cohesive representation that effectively communicates your values, personality, and purpose to your target audience

Perfect for

• New business owners

• Start-ups that need a refresh

• Businesses with a restricted budget

• Ambitious entrepreneurs looking to test a concept

• All kinds of businesses that don't need collateral yet

Benefits:

• Stand out from the crowd

A unique brand identity helps you stand out in a competitive market. It showcases your mindful approach, values, and stories, attracting customers who seek ethical options and support like-minded businesses.

• Make a strong first impression that sticks.

Effective branding communicates your mission and deeply resonates with your target audience. This makes you easy to recognize and sticks in customers' minds

• Build a meaningful connection.

Brand identity evokes emotions and connects with customers on a deeper level, fostering a sense of community and shared values. Encourages repeat business and word-of-mouth referrals.

What's included

📞 Discovery call

A 30-minute call to discuss your project, goals, and ensure that we're a good fit.

🖥️ Client notion portal

Your 24/7 access to your new branding is here. This is where you can follow the entire process, provide feedback, and access your finished branding materials, along with instructions on how to use them!

🎨 Strategy & creative direction

I will compile a strategy document using a form, benchmark data, and research. This includes: - Brand personality - Brand mission - Brand values and personality - Competitor analysis - Target audience - Ideal Client From there, I will create two moodboard concepts tailored to your brand, and you can select the one that best aligns with your preferences.

🖌️ Design phase

Where the magic happens! This includes: • Primary Logo, Secondary Logo, Favicon • Custom color palette • Typography system (different fonts and when to use them) • 5x brand elements (high-quality visuals that you can repurpose) • Instagram design: 3x IG posts or stories ADD-ONS: This pricing does not include a full social media kit, stationery design, or web design, but I can add those services upon request.

📝 Brand guidelines

Your essential manual for consistent and effective use of your branding elements

☎️ Revisions

2x round revisions

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