Understand the Consumer Context

Gerald Owino

Starting at

120

/hr

About this service

Summary

Generate (1)relevant Consumer Insights for your Brand /Product which would give way to a (2)Consumer led Strategy which will support your brand/product with a (3)Go to Market Plan and execute the same.

What's included

Reports
1. Inception meeting report 2. Work Plan 3. Field work 4. Progress Update 5. Complication and Analysis 4. Project Report
Marketing Strategy
1. Consumer Insights 2. Competitor Analysis 3. Product USP 4. SWOT Analysis 5. Big Idea/Consumer Sticky Story 6. Communication Objectives 7. Above the Line/Below the Line, PR/Digital/Others
Market Research
1. Consumer Trends 2. Consumer Understanding 3. Consumer Segmentation 4. Brand/Category Inquiry 5. Concept Testing 6. Product Testing 7. Field Testing/Hot Housing

Skills and tools

Growth Marketer

Market Researcher

Business Strategist