What's included

• Business Goals and Technical Specifications

  The problem being addressed, the proposed solution, and a general description of the target market.

• Competitive Analysis Report

  Identifies the top five competitors and examines what it is they are doing right, as well as what they’re doing wrong

• User Flow

  Flow of the user performing the main task of the product

• Wireframes

  Define the information architecture, the spacing of content, functionalities, the interaction design and intended user behaviors.

• Interactive Prototype

  Usually an interactive Figma prototype, low med or high fidelity depending on the case

• Visual Design

  Define or implement a brand color-scheme and affect usability with the layout, contrast, and visual hierarchy

• Design System and Developer Specs

  Design patterns, language, rules, and specific UI behaviors. Specs for implementation by developers as needed.

• Usability Testing

  Testing the prototype or the final product with potential users