Bio optimization - This is the 1st thing people read when they come to your page. The bio should tell who you are and what you do. It should also have a CTA (call-to-action) to a website or a service you offer. I make sure you have all these in your bio with keywords, so your business is easily searchable.

Content Pillars - Content pillars are the broader topics and themes that create the foundation of your content marketing. On social media, content pillars create a cohesive brand image, drive engagement, and increase authority.

Hashtag Strategy - To ensure you use hashtags that will get you results, I do a deep dive into niche-specific, and trending hashtags.

Engagement strategy - This will include researching big brands in your niche, similar smaller accounts, and your target audience.

Competitor Research - This will include looking at other Instagram accounts in your niche and analyzing what is working and what's not. I use this to create content that resonates with that audience.

I'll send you a Google doc with all this information on it so you can grow your account the right way!