Brand DesignYalini Thirunavukarasu
As a brand designer, I can help clients develop and enhance their brand identity through logo design, color palette selection, typography, and overall visual style. With my expertise in branding strategy and design fundamentals, I can create a cohesive and impactful brand image that resonates with the target audience.
What's included
Logo design and brand guidelines
1. Logo Design: This is the core service I provide, creating a unique and memorable logo that represents the client's brand identity. The deliverables related to logo design may include:
- Primary logo: The main version of the logo that will be used in most applications.
- Alternate versions: Variations of the logo for different use cases, such as horizontal or stacked versions, simplified versions for small sizes, or color variations.
- Logo files: Providing the logo in various file formats such as vector formats (e.g., AI, EPS, SVG) for scalability, and raster formats (e.g., PNG, JPEG) for web and print.
- Color palette: Suggesting a color scheme that aligns with the brand identity and providing color codes (RGB, CMYK, HEX) for consistency.
2. Branding Guidelines/Style Guide: This document establishes the visual guidelines for maintaining a consistent brand image. It includes instructions on logo usage, typography, color schemes, and other visual elements. The deliverables related to branding guidelines may include:
- Typography: Recommending fonts for headlines, body text, and other brand elements, along with guidelines for font sizes and spacing.
- Color palette: Defining the primary and secondary colors to be used in various brand materials and providing color codes for consistency.
- Imagery guidelines: Guidance on the types of images and illustrations that align with the brand's visual style.
- Tone of voice: Describing the brand's personality and preferred communication style.
3. Stationery and Collateral: Additional materials that carry the brand identity and provide a cohesive look across different touchpoints. The deliverables may include:
- Business cards: Designing a professional business card template incorporating the logo and brand elements.
- Presentation templates: Developing PowerPoint or Keynote templates that reflect the brand's visual style.
- Social media assets: Providing templates or graphics for profile pictures, cover photos, and post templates for social media platforms.
4. Branding Collateral Design: Additional design assets that support the brand's marketing and promotional efforts. The deliverables may include:
- Brochures and pamphlets: Designing visually appealing marketing materials to showcase products or services.
- Packaging design: Creating packaging concepts that align with the brand identity and attract target customers.
- Advertising materials: Designing banners, posters, or digital ads to promote the brand across various channels.
- Social media graphics: Developing branded graphics for social media posts, stories, or advertisements.
Yalini's other services
Starting at$100
Tags
Adobe Illustrator
Adobe Photoshop
Brand Design
Graphic Designer
Packaging Designer
Service provided by
Yalini Thirunavukarasu Coimbatore, India
Brand DesignYalini Thirunavukarasu
Starting at$100
Tags
Adobe Illustrator
Adobe Photoshop
Brand Design
Graphic Designer
Packaging Designer
As a brand designer, I can help clients develop and enhance their brand identity through logo design, color palette selection, typography, and overall visual style. With my expertise in branding strategy and design fundamentals, I can create a cohesive and impactful brand image that resonates with the target audience.
What's included
Logo design and brand guidelines
1. Logo Design: This is the core service I provide, creating a unique and memorable logo that represents the client's brand identity. The deliverables related to logo design may include:
- Primary logo: The main version of the logo that will be used in most applications.
- Alternate versions: Variations of the logo for different use cases, such as horizontal or stacked versions, simplified versions for small sizes, or color variations.
- Logo files: Providing the logo in various file formats such as vector formats (e.g., AI, EPS, SVG) for scalability, and raster formats (e.g., PNG, JPEG) for web and print.
- Color palette: Suggesting a color scheme that aligns with the brand identity and providing color codes (RGB, CMYK, HEX) for consistency.
2. Branding Guidelines/Style Guide: This document establishes the visual guidelines for maintaining a consistent brand image. It includes instructions on logo usage, typography, color schemes, and other visual elements. The deliverables related to branding guidelines may include:
- Typography: Recommending fonts for headlines, body text, and other brand elements, along with guidelines for font sizes and spacing.
- Color palette: Defining the primary and secondary colors to be used in various brand materials and providing color codes for consistency.
- Imagery guidelines: Guidance on the types of images and illustrations that align with the brand's visual style.
- Tone of voice: Describing the brand's personality and preferred communication style.
3. Stationery and Collateral: Additional materials that carry the brand identity and provide a cohesive look across different touchpoints. The deliverables may include:
- Business cards: Designing a professional business card template incorporating the logo and brand elements.
- Presentation templates: Developing PowerPoint or Keynote templates that reflect the brand's visual style.
- Social media assets: Providing templates or graphics for profile pictures, cover photos, and post templates for social media platforms.
4. Branding Collateral Design: Additional design assets that support the brand's marketing and promotional efforts. The deliverables may include:
- Brochures and pamphlets: Designing visually appealing marketing materials to showcase products or services.
- Packaging design: Creating packaging concepts that align with the brand identity and attract target customers.
- Advertising materials: Designing banners, posters, or digital ads to promote the brand across various channels.
- Social media graphics: Developing branded graphics for social media posts, stories, or advertisements.
Yalini's other services
$100