What's included

• Logo design and brand guidelines

  1. Logo Design: This is the core service I provide, creating a unique and memorable logo that represents the client's brand identity. The deliverables related to logo design may include: - Primary logo: The main version of the logo that will be used in most applications. - Alternate versions: Variations of the logo for different use cases, such as horizontal or stacked versions, simplified versions for small sizes, or color variations. - Logo files: Providing the logo in various file formats such as vector formats (e.g., AI, EPS, SVG) for scalability, and raster formats (e.g., PNG, JPEG) for web and print. - Color palette: Suggesting a color scheme that aligns with the brand identity and providing color codes (RGB, CMYK, HEX) for consistency. 2. Branding Guidelines/Style Guide: This document establishes the visual guidelines for maintaining a consistent brand image. It includes instructions on logo usage, typography, color schemes, and other visual elements. The deliverables related to branding guidelines may include: - Typography: Recommending fonts for headlines, body text, and other brand elements, along with guidelines for font sizes and spacing. - Color palette: Defining the primary and secondary colors to be used in various brand materials and providing color codes for consistency. - Imagery guidelines: Guidance on the types of images and illustrations that align with the brand's visual style. - Tone of voice: Describing the brand's personality and preferred communication style. 3. Stationery and Collateral: Additional materials that carry the brand identity and provide a cohesive look across different touchpoints. The deliverables may include: - Business cards: Designing a professional business card template incorporating the logo and brand elements. - Presentation templates: Developing PowerPoint or Keynote templates that reflect the brand's visual style. - Social media assets: Providing templates or graphics for profile pictures, cover photos, and post templates for social media platforms. 4. Branding Collateral Design: Additional design assets that support the brand's marketing and promotional efforts. The deliverables may include: - Brochures and pamphlets: Designing visually appealing marketing materials to showcase products or services. - Packaging design: Creating packaging concepts that align with the brand identity and attract target customers. - Advertising materials: Designing banners, posters, or digital ads to promote the brand across various channels. - Social media graphics: Developing branded graphics for social media posts, stories, or advertisements.