RebrandingLilia Smith
To rebrand a company I first do market research on competitor brands to understand what's working and what's not.
After researching competitors the logo brainstorming begins. This can be as drastic as a full overhaul or just simple changes to freshen up an existing logo. The logo development will probably go through 1-3 rounds until a finalized version is approved.
From there I will put together the brand guidelines which the company should follow for consistency across all social platforms.
What's included
Redesigned Logo
Final logo in color and black and white (PNG and JPEG file formats)
Redesigned Brand Guidelines
An outline of the overall look and feel of the brand which includes the mission statement, photographic treatment, and mood board.
The brand guidelines include primary and secondary logos as well as social icons.
Fonts for headlines and body copy as well as color options depending on the application of the logo.
Additional Branded Elements
This includes any custom-designed imagery and/or icons to further enhance the brand.
Lilia's other services
Starting at$35 /hr
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Procreate
Artist
Brand Designer
Graphic Designer
Service provided by
Lilia Smith Boston, USA
RebrandingLilia Smith
Starting at$35 /hr
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Procreate
Artist
Brand Designer
Graphic Designer
To rebrand a company I first do market research on competitor brands to understand what's working and what's not.
After researching competitors the logo brainstorming begins. This can be as drastic as a full overhaul or just simple changes to freshen up an existing logo. The logo development will probably go through 1-3 rounds until a finalized version is approved.
From there I will put together the brand guidelines which the company should follow for consistency across all social platforms.
What's included
Redesigned Logo
Final logo in color and black and white (PNG and JPEG file formats)
Redesigned Brand Guidelines
An outline of the overall look and feel of the brand which includes the mission statement, photographic treatment, and mood board.
The brand guidelines include primary and secondary logos as well as social icons.
Fonts for headlines and body copy as well as color options depending on the application of the logo.
Additional Branded Elements
This includes any custom-designed imagery and/or icons to further enhance the brand.
Lilia's other services
$35 /hr