Investment for Brand Identity by Zacky De Haidar

Investment for Brand Identity

Zacky De Haidar

Contact for pricing

About this service

Summary

Ideal for Small businesses and professionals in want of a new visual identity or wish for a refresh of the current one

Together we'll create a brand that you and your customers love! At the end of this creative process, you’ll be supplied with everything you need to turn your dream into reality, with plenty of room to grow.

What will the process look like?

A 1:1 call/ email conversation to discuss essential aspects of your brand like brand values, your competitors, vision, targeted audience, tone, and voice of the brand, etc. This helps me make better design decisions for your brand.

I’ll take all the information from our discussion and based on it create mood boards to share with you. Mood boards are essentially a collection of images, fonts, color schemes, packaging, aesthetics, etc. The mood board enables you to see the design direction we are moving toward before we invest hours upon hours of work into designing.

Based on our initial discussions, and mood board feedback I’ll create 2 brand concepts for you to choose from (Logo+Color Palette+Type+ Examples of real-life applications through mockups) that best represent your brand.

Once you've selected a concept to move forward with, I'll make final adjustments to it (if required) based on your feedback.

Delivery of final files!

No matter how big or small your business. Let's create something special together. We will turn your ideas into brilliant ones!

What's included

Primary Logo
The primary logo is the MVP of your brand. It should be used most frequently, whenever space allows. It should be versatile in that it can be easily used in very different settings. For this reason, you will be provided with a variety of versions of your logo. Typically, this will include a full-color version, a white version, a black version, and alternative color versions if appropriate.
Secondary Logo
This is the logo you’ll use when the primary logo doesn’t fit or feel right in a chosen context. If your primary logo takes up more vertical real estate, maybe this one is more horizontal. This logo still feels cohesive and at home with the rest of your identity, but is used on more of an as-needed basis.
Colour Palette and Typography
Colors and type play an important role in branding because it's a tangible component of your brand that people notice first and foremost.
Brand Guidelines
The brand or style guide will provide you with all the information you need to be able to consistently present your brand identity in a coherent manner going forward. (.pdf file)

Example projects