What's included

• Primary Logo

  The primary logo is the MVP of your brand. It should be used most frequently, whenever space allows. It should be versatile in that it can be easily used in very different settings. For this reason, you will be provided with a variety of versions of your logo. Typically, this will include a full-color version, a white version, a black version, and alternative color versions if appropriate.

• Secondary Logo

  This is the logo you’ll use when the primary logo doesn’t fit or feel right in a chosen context. If your primary logo takes up more vertical real estate, maybe this one is more horizontal. This logo still feels cohesive and at home with the rest of your identity, but is used on more of an as-needed basis.

• Colour Palette and Typography

  Colors and type play an important role in branding because it's a tangible component of your brand that people notice first and foremost.

• Brand Guidelines

  The brand or style guide will provide you with all the information you need to be able to consistently present your brand identity in a coherent manner going forward. (.pdf file)