A client portal (in Notion) where you can see & follow the whole process, and give your feedback so that we can create the brand of your dreams! This is also where you'll get all your deliverables as well as how to use each of them. Think of it as your brand guidelines, but more actionable!
DAY 0: Discovery & strategy recap
A questionnaire to fill before the Brand on Fire starts, to get to know you and your brand. This is the key of the BOF, as it will help me establish the right branding foundations. We'll review your brand, what you do, your target audience, your vision and objectives, your competitors, and your wants for the brand identity.
DAY 1: Research & moodboards x2*
Two creative direction concepts, based on the strategy questionnaire.
DAY 2: Logo design*
You'll get different logo variations according to their relevance to your brand. Primark, secondary & favicon are always included. • Primary Logo • Secondary Logo • Submark • Favicon
Colors system*
Two concepts are included (they come with the moodboards). The color system includes your brand colors + the digital and print values + pairings.
Font system*
Two concepts are included. The fonts can be free or paid, if a paid version is proposed, there will always be a similar free alternative font system. (Paid fonts are the responsibility of the client)
DAY 3: Supporting graphics
Includes at least a brand pattern and a few supporting graphics (up to 5). They're both meant to be used on your brand's visual elements (digital or print) to support your brand universe.
Branded visuals x5
High-quality branded images created just for you, that you can repurpose anywhere (website, social media, ad campaign).
*Modification rounds
This package is open to having 2 modification rounds for the assets that are marked with an *. All of the other deliverables without the * aren't eligible for any modification.
What's included
Figma File, Adobe File
You will get the Figma/Adobe file whichever you prefer.