✨ Visual identity with purpose and character by Maria laura Sayago diaz

✨ Visual identity with purpose and character

Maria laura Sayago diaz

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About this service

Summary

I design visual identities that connect through emotion and strategy. My approach combines functional branding, visual storytelling, and aesthetic precision for brands that want to differentiate themselves with purpose. If your brand has something to say, I help it look and feel the way it should.

Process

Week 1: Direction We start with a focused brand questionnaire to get to the heart of what you're building. Based on that, I’ll develop two curated moodboards that define the vibe, tone, and overall aesthetic. You'll review and choose the one that feels right, and we’ll make any adjustments needed to lock it in.

Week 2: Design & Delivery Once the direction is set, I’ll get to work on your logo suite, color palette, and typography system. When everything feels aligned, you’ll receive a polished 2-page brand guideline and a tidy package of all your essential assets ready for wherever your brand shows up next.

FAQs

Is this enough if I’m just starting out?
Absolutely. This package is perfect if you're in the early stages, testing your idea, or want to show up intentionally without committing to a full-blown brand identity just yet.
Will I get a logo I can actually use?
Yes! You'll receive a logo suite that includes primary, secondary, and favicon versions ready for the web, socials, or pitch decks.

What's included

✨ Visual identity with purpose and character
My process isn't just about design. It's about connecting, aligning, and giving visual voice to what your brand really wants to convey. Here's how we do it: 🔍 Creative exploration We start with two strategic mood boards that explore different directions. They're not just inspiration: they're the emotional and visual starting point for defining the tone, colors, fonts, and vibe your brand needs. This is where the connection begins. 🎨 Logo Suite I design a logo system designed to adapt to every space: primary, secondary, and favicon versions. Ready for web, print, and anywhere else your brand wants to appear with strength and consistency. 🌈 Color and typography system We create a palette and typography system that reflect your brand personality. They don't just look good: they work, are understood, and are clearly applied across all channels. 📘 Mini brand guide No endless PDFs that no one uses. I give you a clear and practical visual guide (2 pages) that shows you how to apply your identity without losing its essence. Ideal for sharing with your team or collaborators. 📦 Immediate application I include 1 or 2 ready-to-use pieces so your brand can come to life from day one. You can choose from: Email signature Icons for featured stories Business or thank you card Stickers LinkedIn banner

Example projects