Brand Strategy & Identity for Consumer BrandsDylane Prabel
A brand built for where your business is going, not where it started.
For founders launching a new venture, entering a new market or repositioning an established consumer brand.
As businesses evolve, their identity doesn't always keep pace. The result can be a disconnect between product quality, perceived value and the experience customers encounter.
Through Reframer, I work with founders to define a clearer position and translate it into a distinctive, cohesive brand identity.
What the engagement can include:
Brand positioning and strategic direction
Creative direction and visual territory
Logo and visual identity system
Typography, colour and brand assets
Brand guidelines and application principles
Direction for packaging, digital and other key touchpoints
Each engagement is shaped around the business objective, with a clear recommendation on what needs to change, what should remain and where to invest first.
Packaging, e-commerce and campaign direction can be developed as subsequent phases to maintain consistency as the brand expands.
Best suited to: Beauty, wellness, jewellery, fashion, homeware and lifestyle founders preparing for their next stage of growth.
Contact for pricing
Duration7 weeks
Tags
Art Director
Brand Designer
Brand Strategist
Creative Director
Packaging Designer
Visual Identity
Service provided by
Dylane Prabel Melbourne VIC, Australia
Brand Strategy & Identity for Consumer BrandsDylane Prabel
Contact for pricing
Duration7 weeks
Tags
Art Director
Brand Designer
Brand Strategist
Creative Director
Packaging Designer
Visual Identity
A brand built for where your business is going, not where it started.
For founders launching a new venture, entering a new market or repositioning an established consumer brand.
As businesses evolve, their identity doesn't always keep pace. The result can be a disconnect between product quality, perceived value and the experience customers encounter.
Through Reframer, I work with founders to define a clearer position and translate it into a distinctive, cohesive brand identity.
What the engagement can include:
Brand positioning and strategic direction
Creative direction and visual territory
Logo and visual identity system
Typography, colour and brand assets
Brand guidelines and application principles
Direction for packaging, digital and other key touchpoints
Each engagement is shaped around the business objective, with a clear recommendation on what needs to change, what should remain and where to invest first.
Packaging, e-commerce and campaign direction can be developed as subsequent phases to maintain consistency as the brand expands.
Best suited to: Beauty, wellness, jewellery, fashion, homeware and lifestyle founders preparing for their next stage of growth.
Contact for pricing