I've always found branding design fascinating. Crafting how a brand will speak and present itself from scratch is incredibly enjoyable.

The client provides a brief outlining the elements needed for their brand (e.g., if illustrations are required, if it should be purely typographic, the level of complexity desired for the design system). They provide the brand name and any desired tone, language style, preconceived phrases, references, or anything that could inspire the design process.

I deliver a presentation with 3 design concepts. This initial presentation includes a logo, color palette, typography, and 2 real-world applications related to the brand's environment (e.g., for an ice cream brand, ice cream container designs and aprons for the ice cream vendor). If specific applications are required, please specify.

After this delivery, up to 2 revisions are allowed for each branding concept.

The client selects one of the concepts, and there is one round of final adjustments to refine minor details. (At this stage, the overall design will not be modified, only small details will be polished.)

Once everything is finalized, I provide a folder containing the logo in SVG and PNG formats, a presentation showcasing the color palette and typography along with their usage guidelines, a folder with the typography files for easy installation on any device, and the requested applications presented in mockups.