What's included

• Campaign Concept Document

  Description: A comprehensive document outlining 3-5 creative campaign ideas Format: PDF file Length: 5-10 pages Revisions: Up to 2 rounds of revisions based on client feedback Details: Includes insights, mood boards, target audience analysis, and potential taglines

• Concept Notes

  Description: Detailed explanations for each campaign idea Format: Word document Quantity: One note per concept (3 total) Revisions: Up to 2 rounds of revisions

• Campaign Copy

  Description: Finalized copy for the chosen campaign idea Format: Word document Quantity: Various pieces as needed (e.g., headlines, body copy, CTAs) Revisions: Up to 3 rounds of revisions Details: Includes versions for different media (print, digital, outdoor)

• Social Media Content

  Description: A set of social media posts for the campaign Format: PPT Quantity: Maximum 10 posts (ideation, image copy, captions, and hashtags) Platforms: Tailored for Instagram, Facebook, X and LinkedIn Revisions: Up to 2 rounds of revisions

• Content Calendar

  Description: A month-long schedule for content distribution Format: PPT Length: 4-week plan (15 posts) Details: Includes post types, dates, time, and platforms Revisions: Up to 2 rounds of revisions

• Video Script

  Description: Scripts for various video content (TVC/digital films/reels/shorts) Format: Word documents Revisions: Up to 3 rounds of revisions per script Details: Includes dialogue & scene descriptions