Social Media Marketing

Tolu Ogunmola

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About this service

Summary

I offer tailored social media marketing services designed to boost brand awareness, increase engagement, and drive conversions. With a focus on creating data-driven strategies and engaging content, I ensure that your brand connects with the right audience. What sets me apart is my blend of creativity and analytics, delivering measurable results that align with your business goals.

Process

The Social Media Marketing Process

Initial Consultation & Goal Setting

We start with a consultation to understand your business goals, target audience, and current social media presence. Together, we define key objectives (e.g., increasing followers, boosting engagement, or driving sales).

2. Audit & Research

I conduct a thorough audit of your current social media profiles and perform competitor analysis to identify opportunities for growth. I also research your industry and audience to ensure the strategy is tailored to their preferences.

3. Strategy Development

Based on the insights from the audit, I develop a comprehensive social media strategy. This includes platform selection, content themes, posting schedules, and engagement tactics. The strategy is designed to align with your business goals.

4. Content Creation & Calendar Setup

I create engaging, branded content, such as posts, images, and videos, tailored to each platform. A content calendar is developed to organize the schedule and themes for each post, ensuring consistency across all channels.

5. Profile Optimization

I optimize your social media profiles (bios, descriptions, profile images) to ensure consistency and enhance discoverability.

6. Execution & Campaign Launch

I start implementing the strategy by posting and scheduling content according to the calendar. If paid campaigns are part of the project, ads will be set up and launched with the necessary targeting to maximize reach and ROI.

7. Engagement & Community Management

Throughout the project, I manage interactions with followers, respond to messages and comments, and actively engage with the audience to build a strong community around your brand.

8. Performance Monitoring & Optimization

I continuously monitor campaign performance using analytics tools to track key metrics (e.g., engagement, reach, conversions). Based on these insights, I refine and optimize the strategy as needed.

9. Reporting & Review

At the end of the project or campaign, I provide detailed reports showing performance metrics and insights. I also recommend any necessary adjustments for future social media efforts.

10. Ongoing Support & Adjustments

If ongoing services are required, I offer continued support with updated strategies, content creation, and community management to ensure long-term success and growth.

What's included

Social Media Strategy Document
A comprehensive plan outlining your brand’s goals, target audience, platform-specific strategies, posting schedule, and key performance indicators (KPIs).
Content Calendar
A detailed calendar for posting schedules, content themes, and campaigns across relevant platforms (e.g., Instagram, Facebook, LinkedIn, Twitter).
Profile Optimization
Full optimization of all social media profiles, including updated bios, profile pictures, cover photos, and keyword-rich descriptions to enhance visibility.
Social media Posts
Creation of engaging, platform-specific posts (e.g., images, videos, infographics) aligned with your brand voice. Posts can be scheduled over a set period (e.g., one month or more).
Hashtag Research and Implementation
Research and strategic use of relevant hashtags to increase content discoverability and reach.
Competitor Analysis
A breakdown of how your competitors are performing on social media, identifying opportunities and strategies to outperform them.

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist