The Brand Charette: Mini Brand Strategy + Identity Design
Starting at
$
3,000
About this service
Summary
Elevate your brand with our express service for solopreneurs and new start-ups. In just one day, we'll define your brand identity and personality, so you can quickly market your business with confidence.
Process
You'll receive a strategy questionnaire ahead of time to spark our creative thinking. On the morning of The Brand Charette, we'll meet via Zoom to review your responses and dive into a 60-min Onlyness exercise, pinpointing what you want your brand to stand for in the minds of your customers. Afterward, we'll break for focused work, then reconvene at the end of the day (or early the next day) to present a positioning statement along with two visual brand concept boards to choose from.
One round of design revisions is included based on your feedback, with additional revisions available as an add-on at $150/hr.
What's included
Brand "Onlyness"
Identifies your unique market edge.
Positioning Statement
Defines how you stand out.
Primary Logo
Core brand symbol.
Submark
Alternate brand logo.
Color Palette
3-5 brand colors.
Font System
Two complementary fonts.
Pattern
Custom brand texture or background.
Mini Brand Style Guide
1-page reference document to ensure visual consistency across branded materials.
Duration
1 day
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Canva
Miro
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