Comprehensive Brand Identity System

Toyib Abubakri

Contact for pricing

About this service

Summary

Build a Future-Proof Tech Brand with a Cohesive, High-Impact Identity
In the fast-paced tech industry, your brand is more than just a logo, it’s a strategic asset that defines your presence, credibility, and growth potential. I specialize in crafting comprehensive brand identities tailored for tech companies, ensuring every visual and strategic element aligns with your industry, audience, and goals. From investor-ready pitch decks to cohesive social media branding, I create a system that scales with your business and makes a lasting impact.
Why Choose My Service?
✅ Tech-Focused Expertise: I understand the branding needs of startups, SaaS companies, AI ventures, and blockchain businesses, crafting identities that resonate with modern audiences.
✅ Comprehensive & Strategic Approach: Beyond aesthetics, I develop a full brand ecosystem, including positioning, messaging, and digital identity to ensure long-term brand consistency.
✅ Investor & Market-Ready Branding: With pitch decks, branded presentation templates, and polished visual assets, your brand will stand out to investors, clients, and partners.
✅ Scalable & Consistent Visual Identity: A well-structured logo suite, typography system, and adaptable design assets ensure a seamless brand experience across websites, apps, and marketing materials.
Ideal For:
Tech Startups looking to establish a strong market presence with a well-defined identity.
SaaS & AI Companies that need professional branding to attract investors and customers.
Fintech & Blockchain Ventures aiming for credibility and recognition in competitive markets.
Established Tech Businesses seeking a refreshed, more cohesive brand identity.
If you want a brand that speaks to innovation, professionalism, and scalability, let’s build something exceptional together. 🚀

Process

1. Brand Discovery & Strategy Session
We start with a brand discovery questionnaire designed to uncover the key aspects of your business, industry, and competitive landscape. This helps define your brand’s strategic direction from the start.
Once completed, we’ll have a strategy call to dive deeper into your responses and clarify any areas that need refinement. Whether you have a clear vision or need guidance, this session ensures we build a strong foundation for your brand.
2. Brand Strategy Development
With the insights gathered, I’ll develop a custom brand strategy that establishes your positioning, messaging, and identity. This includes:
Brand Core: Mission, vision, and brand values.
Brand Positioning: Competitive analysis and unique market differentiation.
Brand Persona: Brand story, tone of voice, and key messaging pillars.
This document ensures consistency in how your brand communicates. Includes two rounds of refinements to fine-tune your strategy.
3. Creative Direction & Mood Boards
To define the visual aesthetic, I’ll curate 2-3 mood boards that represent different creative directions for your brand. These will include references for colors, typography, imagery, and graphic styles.
This step ensures alignment before moving into the design phase. One round of feedback and revisions is included.
4. Visual Identity Design
Once the creative direction is approved, I’ll design a cohesive visual identity that captures the essence of your brand. This includes:
Logo Suite: Primary logo + 4-5 variations for different use cases.
Color Palette: A balanced selection (~6 colors) optimized for tech branding.
Typography System: 2-4 fonts chosen for readability and brand consistency.
Photography & Graphic Elements: A guide to imagery and custom assets. Includes two rounds of refinements to ensure a perfect fit.
5. Social Media Branding & Templates
For a strong digital presence, I’ll create a social media branding package, which includes:
Profile & Cover Designs: Optimized visuals for LinkedIn, Twitter, and other platforms.
Branded Social Templates: Custom templates for announcements, product updates, and general content.
Guidelines for Consistent Posting: Ensuring your brand’s visual identity is maintained across all posts. This ensures your brand looks polished and cohesive across social media.
6. Pitch Deck & Presentation Design
For tech companies, a compelling pitch deck is essential. I’ll design a branded investor or sales deck that aligns with your visual identity. This includes:
Custom slide designs tailored to your messaging.
Consistent typography, colors, and visuals for a professional look.
Key storytelling elements to make your pitch impactful.
This makes your presentations visually engaging and investor-ready.
7. Brand Guidelines & Implementation
Your final deliverable is a comprehensive brand book that acts as your reference for maintaining a strong and consistent identity. This includes:
Your brand’s core strategy and messaging.
Guidelines for logo usage, color application, typography, and design elements.
Instructions on implementing your identity across marketing and digital assets. This ensures your team and external collaborators can create on-brand content effortlessly.
And that is it, your wonderful brand is ready for revealing.🚀

FAQs

  • How many logo variations are included?

    You’ll receive a primary logo, secondary logo, favicon, and sub-marks, all provided in multiple file formats for seamless use across different platforms.

  • How flexible is the modification process?

    This service includes two revision rounds for designated assets, ensuring your brand identity meets your expectations.

  • Is this service suitable for established brands?

    Yes! It’s designed for both startups and established tech companies looking to refine or refresh their brand identity.

What's included

  • Brand Identity Kit

    A comprehensive brand identity package includes a primary logo, full-color, black, and white variations, and adaptable formats for different applications. Also includes a color palette, typography system, graphic elements, and a detailed brand guideline document.

  • Logo Suite

    A versatile logo package featuring the primary logo and 4-5 variations, including wordmark, icon, and responsive versions for different use cases across digital and print media.

  • Typography & Color Palette

    A well-balanced selection of 2-4 typefaces and a color palette (~6 colors) designed to enhance readability and brand recognition across various platforms.

  • Social Media Kit

    A Figma-based social media branding kit featuring profile pictures, cover images and post templates tailored for platforms like LinkedIn, Twitter, and Instagram. Ensures brand consistency across digital touchpoints.

  • Pitch Deck Design

    A professionally designed pitch deck template in Figma, optimized for investor presentations, sales meetings, and startup pitches. Includes custom slide designs that align with your brand identity.

  • Branded Presentation Templates

    Custom-designed Figma templates for internal and external presentations, ensuring professionalism and brand consistency in all business communications.

  • Brand Guidelines Document

    A comprehensive guide detailing logo usage, typography rules, color applications, and design principles to maintain a cohesive brand identity across all touchpoints.

Example projects

Nexbyte - Brand Identity

Brand Identity Design for Modulis

Recommendations

(5.0)

Sodiq Oladapo

Client • Mar 6, 2025

Recommended

I hired Toyib A. to help with the redesigning of my brand logo and graphics work. He carried out his role excellently with his innovative approach towards redesigning and making sure the results came out nice. He’s recommended

Basit Jimoh

Client • Mar 6, 2025

Recommended

He provided regular updates and feedback opportunities to ensure that my team was satisfied with the final result. His deliverables exceeded our expectations and we've received rave reviews from our customers and partners.

Recommended

I know Toyib to be a proactive individual. He is very dedicated and committed to what he do, working with him during The Drive Game Changer summit which brought together over 1000 young people is an experience I will never forget. Toyib contribution to the success of the event as a volunteer leading the creative design team is unquantifiable! His leadership, result oriented and deliverables were outstanding and I look forward to working with him in the future.

Skills and tools

Brand Designer

Logo Designer

Web Designer

Adobe After Effects

Adobe After Effects

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Framer

Framer

Industries

Marketing
Design

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Brand identity

Contact for pricing