What's included

• Brand Strategy

  Creative Direction & concept development. I will help define your brand essence in order to determine what is best for your brand visuals according to your mission, vision, purpose, values, target audience, market, etc.

• Moodboard

  A PDF file that explains your brand's concept and the inspiration behind it.

• Fonts

  The fonts that work for your brand system and their hierarchy. Including titles, subtitles, paragraphs, slogans, phrases, etc.)

• Color palette

  The colors and combinations that your brand will use.

• Logo Suite

  Primary and Secondary Logo, for every possible scenario your business may require.

• Isotype Symbol

  Symbol or emblem that works as a small logo for your brand.

• Applications

  Set of 6 Applications (Depending on your needs, business card, basic packaging, social media templates, menus, etc.)

• Brand Book

  A detailed brand book that specifies every guideline to be followed so your brand stays consistent.