Building Your Brand

Dylan Haeflinger

(0)

Starting at

800

About this service

Summary

I elevate the design process into an exciting journey of self-expression and brand empowerment, ensuring clients not only receive exceptional designs but also enjoy an enriching and memorable experience along the way.

Process

Initial Consultations: Schedule a meeting or call with my client to discuss their vision, brand values, target audience, and design preferences.

Research: Conduct research into the client's industry, competitors, and target market to gain insights that will inform the design direction.

Concept Development: Based on the insights gathered, I brainstorm ideas and concepts for the branding design.

Presentation: Compile a selection of logo concepts to present to my client.

Feedback and Revision: Gather feedback from my client on the initial concepts and incorporate their input into the design revisions.

Finalization of Brand Assets: Once my client approves the final branding concept, I proceed to finalize all brand assets, including the primary and secondary logos, color palette, typography choices, and additional brand elements.

Creation of Brand Guidelines: Develop a comprehensive brand guidelines document outlining proper logo usage, color specifications, typography guidelines, and design principles to maintain consistency across all brand touchpoints.

Production of Supporting Collateral: Integrate the brand elements into various collateral items such as business cards, letterheads, envelopes, social media graphics, and other marketing materials as needed.

Presentation and Delivery: Present the completed branding kit to my client along with any additional assets or documentation. Provide guidance on how to effectively implement the brand assets across different platforms.

Follow-up and Support: Offer ongoing support and assistance to my client as they implement the new branding across their organization.

What's included

Primary & Secondary Logo
Primary Logo: The main version of the logo, typically in full color and suitable for most applications. Secondary Logo: A variation of the primary logo, simplified or resized for specific use cases.
Logo Variations
Different layouts or arrangements of the logo accommodate various design concepts.
Typography
A curated set of fonts or typefaces to be used consistently across all brand communications.
Brand Patterns/Textures
Custom patterns or textures that add visual interest and reinforce brand recognition.
Stationery Design
Integration of the brand elements into business cards, letterheads, envelopes, etc. for cohesive brand representation.
Mockups
Presentation of the logo in context, such as on signage, merchandise, or digital platforms, to help the client visualize its usage.
Social Media Assets
Sized and formatted versions of the logo and brand graphics for use on social media.
Brand Guidelines
A document outlining proper logo usage, including color palettes, typography, and spacing guidelines.