A lean brand identity for founders moving fast on their own money. No bloated deliverable list, no scope that takes weeks to justify just what you need to launch and look like you know what you're doing.

This isn't a full brand system. It's the essentials: two logo directions to choose from, then a color and type system you can actually use, and the basic rules to keep it consistent while you're moving too fast to think about it. Two directions, not five enough to choose with confidence, not enough to turn this into an open-ended design committee.

Two logo + identity directions presented for you to choose from. The one you pick gets developed into:

Logo (primary version + a simplified icon/favicon version)

Color palette

Typography pairing

One-page usage guide (quick reference, not a full guidelines document)

Social media profile kit (profile image + cover banner, sized for the platforms you're actually on)

File formats: PNG, SVG, PDF, MD (source files available on request)

Pricing Starting at $500

Brief — a short form on what the brand needs to do and where it needs to show up (no call needed)

Concept — two logo + identity directions developed and presented

Direction selection — you pick the one that's landing

Build-out — the picked direction developed into the full essentials set

Revision — one round of feedback and adjustment

Delivery — final files, ready to use