Content Strategist
Daniel Segun
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About this service
Summary
Performing exhaustive research to gain in-depth knowledge of all customer personas
Performing extensive research and analysis on consumer thoughts and trends
Creating specifications and content appropriate for the brand's customer personas
Strategizing content pillars and sub pillars
Planning the editorial calendar and content proposition
Collaborating with content management teams, creative teams, and writers to implement the strategy
Overseeing writing style and tone for all content
Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
Developing editorial strategy, so content is consistent across all delivery platforms
Conducting periodic content audits
Tracking and calculating content ROI
Ensuring that content strategy meets business objectives
Strategizing and improving content delivery and promotion
Analyzing content marketing strategy to evaluate whether it's working or not.
What's included
2 Weeks
My main responsibility is content planning, which includes content creation, curation, planning, and research. As a strategist, I will have to brainstorm creative ways of engaging the audience online and produce those engaging content types.
Skills and tools
Content Writer
SEO Writer
Content Creator
Google Docs
X Ads
Typeform
Work with me
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