What's included

• Strategy Development:

  Conduct a comprehensive analysis of the client's business, target audience, and goals. Develop a tailored email marketing strategy outlining objectives, segmentation tactics, content plan, automation workflows, and KPIs.

• Platform Setup and Integration:

  Set up and configure an email marketing automation platform (e.g., Mailchimp, HubSpot, ActiveCampaign) based on the client's needs and preferences. Integrate the platform with the client's existing systems, such as CRM software, website, and e-commerce platform, to ensure seamless data synchronization and personalized messaging.

• Automation Workflow Creation:

  Design and implement automated email workflows to streamline communication with leads and customers throughout their journey. Develop workflows for lead nurturing, onboarding sequences, abandoned cart recovery, re-engagement campaigns, and post-purchase follow-ups.

• Content Creation and Optimization:

  Create engaging and relevant email content, including subject lines, copywriting, visuals, and calls-to-action (CTAs), aligned with the client's brand voice and messaging. A/B test various elements of email campaigns (e.g., subject lines, content, timing) to optimize performance and increase conversion rates.

• Segmentation and Personalization:

  Segment the client's email list based on demographics, behavior, purchase history, and engagement levels to deliver targeted and personalized messaging. Implement dynamic content and personalization tags to customize email content based on each recipient's preferences and interests.

• Performance Monitoring and Reporting:

  Set up tracking and analytics tools to monitor key metrics such as open rates, click-through rates, conversion rates, and ROI (Return on Investment). Provide regular reports and insights on campaign performance, identifying areas for improvement and optimization to maximize results.

• List Growth and Management:

  Implement strategies to grow the client's email list organically through lead magnets, gated content, contests, and social media promotions. Clean and maintain the client's email list by regularly removing inactive subscribers, managing unsubscribe requests, and ensuring compliance with GDPR and CAN-SPAM regulations.