What's included

• Basic Brand Design

  Logo: Primary Logo: Main logo design in various formats (color, black, white, etc.) for versatile use. Secondary Logo/Variations (Optional): Alternative logo versions or icons for specific applications. Color Palette: Primary Colors: 2-3 core colors representing the brand's personality and values. Secondary Colors: Additional colors for accents and variations. Color Codes: CMYK, RGB, Hex values for digital and print consistency. Typography: Primary Font: Main font for headlines and large text. Secondary Font: Supporting font for body copy and smaller text.

• Standard Brand Design

  All Basic Deliverables, plus: Brand Style Guide: Logo usage guidelines (clear space, minimum size, don't dos). Color palette usage guidelines. Typography guidelines (font pairings, hierarchy). Basic brand voice and tone guidelines. Business Card Design: Front and back design, including logo, contact info, and visual elements.

• Full Brand Design

  All Basic and Standard Deliverables, plus: Brand Guidelines (Extended): Detailed brand story and values. Expanded voice and tone guidelines for different communication channels. Imagery guidelines (preferred styles, examples). Social media guidelines (profile picture, cover image templates). Stationery Design: Letterhead Envelope Other branded stationery items (optional) Marketing Collateral Templates: Brochure/Flyer Presentation template Social media graphics (posts, stories, ads) Email signature Additional Assets (Optional): Iconography Illustration style Merchandise design concepts Website design concepts