Brand Identity Design

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About this service

Summary

We will create a strategic brand identity that communicates your brand's story to your target audience. With branding that is backed by audience analysis, competitor review, and market research we are sure to design a brand that stands out in your industry and aligns with your people.
Together we will create your brand's mission and vision statement, tone of voice, audience personas, and more to make sure we have a super clear direction on how to help your brand to stop the scrolling of your audience.
We look at the whole picture of your business and create a set of design rules to give a voice to every aspect of what you do.

What's included

  • Brand Personality Exploration

    Meeting to know the personality of the brand with a questionnaire

  • Brand Strategy Guidebook

    - Brand Story - Brand Purpose - Brand words, tone of voice, and values - Brand Mission & Vision Statement - Business Goals - Target Audience - Audience Personas - Problems and Solutions - Competitor Analysis - Dream board and Creative Suggestions

  • Complete Brand Identity

    - Logo Suite (primary, secondary, and marks) - Branding Guidelines - Color Palette - Type Hierarchy and Pairing - Photography Direction - Unique Brand Pattern - 5 Instagram highlight covers - Custom Backgrounds - Iconography/Elements - Branding Files


Skills and tools

Brand Designer
Brand Strategist
Creative Director
Adobe Illustrator
Adobe Photoshop
Figma

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