Summary

FAQs

• What is a "Fractional CMO," and how is it different from hiring an agency?

  Unlike an agency that focuses on specific tasks, I serve as a high-level strategic leader. I specialize in building and aligning high-performing internal departments, managing creative agencies, and owning the P&L to ensure marketing investments deliver high-margin revenue

• What exactly is the DNA Framework, and how does it help my business?

  It is a proprietary training program I developed to help companies define and narrow down their unique differentiation. By articulating what makes you truly different, we translate that into a sustainable competitive advantage that drives your multichannel campaigns.

• How do you integrate AI into your marketing strategy?

  I am a champion for AI and automation, using tools like DeepReachAI and custom AI agents (such as Jasper or N8N) to automate B2B lead generation, personalize outreach, and improve reporting efficiency. This reduces operational time while significantly boosting lead qualification and ROI.

• What kind of results have you actually achieved for other companies?

  I have a history of taking businesses from zero to millions in revenue. For example, as CMO for Platinum Therapy Lights, I directed a strategy that drove $74M in ad revenue in 12 months with a 13X ROAS.

• How does your military background influence your business coaching?

  My experience as a Nuclear, Biological, and Chemical Operations Sergeant taught me the discipline required for high-stakes leadership. I apply that same rigor to structuring teams, automating systems, and maintaining a practical, results-oriented mindset that prioritizes daily function over drama